Increase Sales with Optimised eCommerce Website Design Strategies
What do you want? Conversion. How do you get it? Beautiful eCommerce web design. People eat with their eyes, so web design elements such as great product photography and intuitive layouts are essential. As an eCommerce design agency, we specialise in designing eComm sites that are attractive, polished and easy to navigate.
At Xugar, we’ll also boost responsive design through eCommerce web development for mobile devices. Mobile responsiveness is essential for your eCommerce store, with 72% of Australian consumers using mobile devices for purchases or payments online, according to Paypal’s mCommerce Index Annual Report. Our eCommerce web designers make sure that people who are shopping on your eCommerce website are getting exceptional aesthetic quality no matter what type of device they’re using.
As the leading eCommerce web design agency in Melbourne, we’re experienced in creating custom-designed eCommerce websites with a strong UX (user experience) focus. We want your customers to buy your products with just three simple clicks; buying products online shouldn’t be confusing or complicated. Our e-comm designers work towards decreasing your abandoned cart rate by making your cart and checkout process simple and effortless. 1. Add items to cart. 2. Enter details. 3. Confirm order. Easy as 1, 2, 3!
Increase Efficiency and Ease of Use
Want to ensure that your e-commerce website design is not just easy for your users to navigate, but also for you to make changes and edits? Xugar’s ecommerce website designers can create an online store for your business that boosts performance and ease of use. An effective eCommerce website is the most powerful tool in your business’s arsenal and the central hub for your online business. Make it work for you with the best eCommerce web design in Melbourne.
Integration: We want to ensure your e-commerce website design is simple for your customers to use, but equally important is that it’s uncomplicated for you to use. Our e-Commerce web designers will integrate aspects of your online store to make running your ecomm site easy.
Shipping: No matter what shipping methods you use, Xugar can implement shipping integrations to allow you and your customers to track and manage deliveries easily.
Payment: Having your website directly integrated with your chosen payment gateways ensure that money doesn’t get ‘lost’.
Accounting: Having access to complete order management ensures everything is logged and managed in one central hub.
We’ll show you how it all works too; we believe your website should be yours.
Maximise Your ROI and Grow Your Business Online
Xugar is an eCommerce agency with the expertise to optimise your ROI and help you find success with your online store. Using custom integrations, our e-Commerce web development team can ensure you see an increase in traffic to your site, convert users into buyers and keep purchases by decreasing abandoned carts. (The global average rate of cart abandonment is 75.6% and even higher on mobiles!)
We’ll implement pop-ups and subscription forms relevant to your e-commerce website and make the most out of regular newsletter campaigns to notify existing customers about sales and promotions. A strong relationship-building strategy such as this will build strong brand connections with your followers and customers.
Our eCommerce web development will minimise double handling with integrations that allow your accounting software to update automatically every day. With automated accounting, you can expect fewer human errors in your bookkeeping.
Your e-comm website should be a hub, so it should be built custom for your business. As leaders in ecommerce web design in Melbourne, Xugar can custom build your online store from the ground up or work on your existing site to grow your business.
Xugar is a full-service, growth-orientated e-commerce marketing agency in Melbourne. We can partner your eCommerce website with AdWords, SEO, a social media campaign or all of the above for a complete online success story for your company!
Custom e-Commerce Website Creation
Consistently grow your business with data driven strategies.
We won’t try to convince you of the cheapest and quickest solution – we design a solution that’s best suited for your online store and build you a complete eCommerce web design platform tailored to your business. An e-commerce website created or enhanced by Xugar considers not only what’s best for your business now, but also what your business will need in the future.
A Comprehensive Web Design Process
In-depth process with clear communication throughout
Learn, Collaborate, Define
At Xugar, we undertake thorough research to better understand; your business, operations, processes, goals, competitors and audience. From there, our research extends to creating mind maps, sitemaps, user flow diagrams and in-depth scope documents. Our thorough research allows us to define how your new ecommerce website will help your business increase sales and maximise ROI.
Personalised Web Design
We want your website to reflect your business’s style, values and company culture to represent your business to your customers accurately. Having a customised website design is essential to set you apart from your competitors; it shows users that you have something exceptional to offer. Our ecommerce web designers use modern, UX-focussed design methodologies as well as a mobile-first approach to create an e-commerce site that delivers results.
Our team of web developers have expertise across various ecommerce platforms to create the best possible website for your business. Using all of the resources from the Define and Design stages of the project, we work together on your new ecommerce platform to set the foundations to boost your business to new heights.
We conduct meticulous Vulnerability and Penetration Testing (VAP Testing) and regression testing to ensure that everything on your e-Commerce website works as it should and performs at optimum. So to ensure that your new ecommerce store is ready for customers, we conduct native responsive testing on desktop, tablet and mobile devices.
It’s Your Website
After Xugar’s eCommerce design and development team have completed your new or enhanced ecomm store, we conduct demos with you in a staging environment to show you your site. We’ll show you what your customers will see as well as what your staff will see in the website’s backend. During these demos, we engage in an open dialogue with you regarding your site before it goes live.
It Doesn’t End There…
It doesn’t end there; once the website is live, we don’t disappear or ignore you. Included in your ecommerce website design package is a further three months of support from us. Think about it as a warranty; if you ever have any questions, we’re only a phone call away!
The Perfect Platform for your Business
Choose an e-Commerce platform that suits your business’s needs.
Let the experts at Xugar assist you in selecting the best ecommerce platform for your online store. We’ve worked with many clients on all available ecom platforms and are proficient with each, including:
WordPress is the most used content management system in the world. WooCommerce is WordPress’s eCommerce plugin allowing retail businesses to add an online shop to their website. Xugar’s e-commerce team are well-versed in all things WordPress, including WooCommerce.
As one of the most prominent players in the e-commerce game, Shopify is a popular choice for an eComm platform. It has over 1 million stores globally. If you think Shopify is a good platform for your online store, speak with our team at Xugar; we’re highly experienced with this ecommerce platform.
Offering a wide selection of built-in tools, BigCommerce is a popular online shopping platform as an all-in-one ecommerce website platform. Xugar can design and develop your BigCommerce site, ensuring all integrations work together as seamlessly as possible for ease of use for you and your customers.
All the eCommerce Web Design Services You Need
Get e-Commerce web development services from beginning to end.
Xugar can provide you with the services that your business needs to build a complete e-commerce website. Our ecommerce website design services include, but are not limited to:
Custom UX Design
We tailor the layout and design of your ecommerce store to suit your target market and your business while also optimising user experience.
We make managing your inventory easy using one consolidated backend system custom-designed to suit your needs.
3rd Party Platform Integration
Directly connect your ecommerce site to other platforms such as Xero, Active Campaign, Australia Post and other useful third-party platforms to make running your online store an effortless and efficient hub for not just your staff, but for your business as a whole.
Digital Marketing Campaigns
Xugar is a full-service digital marketing agency in Melbourne offering outstanding ecommerce web design coupled with various advanced digital marketing strategies such as Search Engine Optimistation (SEO), Adwords and Social Media Marketing.
and many more!